Month: November 2019

SOAR menswear

For the new type of dandy, SOAR ‘Volume #1’ is offering a contemporary take on male tailoring. SOAR focuses on design, fabric use and attention to detail. The old distinctions of ‘suit’ and ‘street’ no longer apply. To SOAR it is about beautifully made clothes for the fashion forward male. “Volume #1” is the forth…

By EveAim November 4, 2019 Off

Mel B fronts Ultimo campaign

Mel B, aka Scary Spice, has been revealed as the latest face of Ultimo lingerie. Posing in a daring photoshoot above the LA skyline, the 32-year-old sparkles dressed in nothing but the company’s latest line of sexy two-pieces. The singer follows in the footsteps of supermodels Helena Christensen, Rachel Hunter and Penny Lancaster. Her honed physique,…

By EveAim November 4, 2019 Off

M&S eyes India

Marks & Spencer has agreed to form a joint venture with Indian retail firm Reliance to tap into the consumer spending power on the sub-continent. According to the BBC it will invest an initial £29m for a 51% stake in the new company, with plans to open at least 50 new stores in India over…

By EveAim November 4, 2019 Off

Cold Method China launch

One of Europe’s fastest growing fashion designers, Cold Method, is teaming up with Retail China Ltd. of Hong Kong to expand in China and Southeast Asia. The firms announced an exclusive 20-year deal for Retail China to introduce and develop retail channels for Cold Method in  China, Hong Kong, Macau and Singapore. The retail company…

By EveAim November 4, 2019 Off

Abigail Lane creates Matches installation

Click:place for easy steering Frieze Art Fair hasn’t even arrived yet, but it all seems to be about the arts this week. Cutting-edge fashion magazine Dazed&Confused teamed up with the Royal College of Art, Vauxhall is hosting its Art Boot Fair in East London this weekend, and today we heard designer store Matches is about…

By EveAim November 4, 2019 Off

Adidas 1Q promising

The profit of footwear apparel adidas increased over the first quarter of 2008 with 32% to €196 million, which is higher then expected. During the first quarter of 2008, adidas’ sales increased with 10%, however the revenues in the Reebok segment declined due to the negative currency impact. On a whole the Group’s revenues grew…

By EveAim November 4, 2019 Off

Liberty opens Knightsbridge boutique

Liberty of London has opened its first dedicated store on Sloane Street. The store is a showcase for unique and contemporary design and takes its cue from the architecture and heritage of Liberty – evoking a distinct sense of exotic glamour and decadent opulence. The two-storey store has just opened and provides a stunning canvas…

By EveAim November 4, 2019 Off

Reebok For Women

Reebok opened its second full price unit right next to the Gilette Stadium, home of the New England Patriots in Massachusetts in an attempt to test retail expansion in the U.S. Up until now, Reebok operated primarily through sporting goods and department stores. The brand’s only other U.S. store is in Manhattan (NHL Powered by…

By EveAim November 4, 2019 Off

Design museum fashion workshop

Whilst the creations of conceptional fashion designer Hussein Chalayan are on display at the Design Museum in London, the museum is organising fashion workshops especially for children. Young fashionista’s can create their own fashion illustrations, mini 3D garments and mannequins. A catwalk display of the designs will be photographed at the end of each session…

By EveAim November 4, 2019 Off