Asos unable to handle surge of bargain hunters

Asos’s online and mobile site’s were unable to cope with the immense surge
of sale shoppers after a technical error, which left the online retailer
unable to process orders placed on Sunday, December 28 for several hours.

On one of the busiest days for shopping post Christmas, the online fashion
giant sites struggled to keep up with the demand after launching it’s
Boxing Day sale. Although shoppers were able to browse through Asos’s site
and view the 50 percent off sale, many shoppers who tried to place an order
were met with an error message reading: “We can’t find that page or
something has gone wrong.”

Many customers took to social media platforms such as Twitter to voice
their sentiments concerning the online retailer’s temporarily glitch and
ask for clarification:

@ASOS_HeretoHelp any chance of
your website working this decade? Absolute pony!

— Callum Robinson
(@Robinson_Callum) December 28,
2014

Seriously @ASOS_HeretoHelp it’s been
like 5 hours since I’ve tried to make this order and the website is
still not working

— PavSamrai (@PavanSamrai) December 28,
2014

Very surprising that ASOS
website crashed yesterday. I thought they were supposed to be the experts
at online retailing?

— Paul Scott (@paulypilot) December 29,
2014

However Asos ‘Here to Help’ team was quick to respond to a number of
complaints, assuring customers that the site is now up and running smoothly
once more. This glitch comes after a year of technical errors at the online
retailer, which has lead to the downslide of its share price of close to 60
percent. The latest online error appears to have hit the retailer’s share
price once more:

Asos shares down 1.2% after
fashion retailer’s website failed yesterday

— Andrew Clark
(@clarkaw) December
29, 2014

Asos was also struck by a major fire at its warehouse in Barnsley, South
Yorkshire, this June, which disrupted and hindered orders for several
weeks.

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