Giorgio Armani unveils New Normal ads

New York – Giorgio Armani’s first campaign for his New Normal line is here. The line,
which is Armani’s new women’s wear range, includes classic pieces infused
with that signature regal Armani aesthetic. The collection officially
debuted in Giorgio Armani stores this month.

For the first fall 2015 collection, the company dedicated an entire
campaign to them which will appear in the July issues of multiple
international fashion magazines. The campaign was shot by fashion
photographer Sølve Sundsbø, with Kati Nescher as the signature campaign
model. The campaign was shot in black and white, and features Nescher in
the brand’s new signature coats, suits, and men’s sartorial elements.

With several other successful lines, including Armani Exchange, Armani
Collezioni, Emporio Armani, and Armani Prive just to name a few, Giorgio
Armani should be poised for their usual level of success with this
collection. “It will show how I think today’s women should dress,” Armani
said about New Normal at a press conference back in March. “The idea is to
start from classic designs to create a new classic. It’s a collection meant
to last, which will be renewed as we go but will remain rooted in the
classic style.”
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