Holiday bling

If staying in opulent surroundings whilst on holiday seems fashionable to you, the Versace Gold Coast hotel would be considered the ultimate in trend-setting luxury. So exactly what is a Versace hotel? A temple to all things gaudy, glitzy,glamorous – in effect, all things Versace.

The Palazzo Versace is the only resort in the world owned by the iconic fashion house and prides itself on being the absolute pinnacle of hotel luxury on Australia ‘s glamorous Gold Coast. The £128 million hotel was opened in September 2000 to coincide with the Sydney Olympic Games. Since then, it has become the favourite Australian hangout of the rich and famous, and those who like to mingle with the rich and famous.

The Versace family has never shied away from a little self-promotion, and its in-house marketing literally means you are surrounded by Versace imago wherever you may find yourself on its opulent grounds. And should you find yourself bored in your suite watching telly, Donatella has devoted an entire channel to herself on the in-house programming, in case you forgot who is the (St Tropez-tanned) face of the house.

And just in case you temporarily forget which hotel you’re staying in, the unmistakable Versace Medusa-head logo is everywhere – on the towels, the cutlery, the furniture, even the bathroom taps. And if Australia seems a tad too far to travel. There’s always the soon to open Versace hotel in Dubai.