Replay expands further in Asian market

Italian brand Replay is to widen its horizon as Fashion Box and SK Networks announced plans to launch the premium jean label in Korean Markets. SK Networks will have exclusive rights to operate Replay points of sale in South Korea for four years commencing with the SS09 season. The plan includes the opening of seven corners within main department stores and a flagship store over the next year and aiming to reach around 100 billion KW in total sales in the next four years with 20 points of sale.

Created by the late Claudio Buziol, this relationship emphasizes the importance that Replay has attributed to the Asian markets. The denim brand made serious investments in marketing and advertising projected over the next three years, with particular focus on Hong Kong, China and Japan as well as Korea.

SK Networks is a global integrated marketing company creating new value to satisfy client needs. The company previously worked with Tommy Hilfiger, DKNY, Elle to name but a few. Fashion Box is the head of an industrial group that holds the Replay, Replay & Sons and We are Replay brands. With total sales of 340 million Euros, the Group operates in over 50 nations. Sales outlets number around 6000.

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